A Letter From the Founder // Small Business Saturday

Posted by Stephanie Su on

Persu Collection "Hustle" Hat

From ideation to execution, the creation of Persu Collection was not an easy road. There were many times where I had self-doubt, and fear that my dreams and goals were impossible, and will ultimately result in failure. After just the idea of the Persu bag was conceived, I came across a quote that caught my eye and wrote it on the mirrored closet in my bedroom. The quote read: 

"Remember your dreams and fight for them. You must know what you want from life. There is just one thing that makes your dream become impossible: the fear of failure." - Paulo Coehlo

Over time the quote blended in with my bedroom surroundings but I started to notice that every time I needed motivation, the words of Paulo Coehlo would appear again to help bring me to the finish line. It helped me take action on my goals, including
an action as simple as writing the goal down, which ultimately became Persu. 

Today, I continue this entrepreneurship journey to "hustle" toward all the big dreams and goals I have. As the years have flown by and I've moved out of that mirrored-closet bedroom, I realized that I needed yet another dose of motivation to keep me on track. So, I created this hat to represent all the goals that myself and others are working toward, and the motivational intention behind them.

This hat initiates the first and most important action for achieving your goals:
writing it down. The "HUSTLIN' FOR" tag inside the hat is your private place to write down what you "hustle" for - whether it's breaking the glass ceiling in your career, providing for your family, or finally starting that side hustle you've always wanted. Every time you wear or see this hat, the message of what it represents for you should remind you to keep going, because while dreams are free, the hustle is sold separately. 

Thank you so much for supporting my brand, my business, and my dreams. You are all a big part of my motivation and I look forward to happily continuing to hustle for, and with all of you. 

-Stephanie Su,
Founder of Persu Collection


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