NEW YEAR, NEW GOALS! Show us your 2017 #KICKASSGOALS and receive a gift from us! :)

Posted by Stephanie Su on

NEW YEAR, NEW GOALS!

I don't know about you, but I love using each new year as a clean slate to plan my goals for 2017. As an entrepreneur, I've found that putting my goals out to the universe (whether that's writing them down, telling someone, or visualizing them) helps a ton in making them feel real and attainable.

As a fun new way to help motivate you to achieve your goals, we are running an awesome #KICKASSGOALS campaign through the end of January!

Now through January 31, 2017, post a photo of one of your new year #KICKASSGOALS and tag us @PERSUCOLLECTION via Instagram/Facebook and you'll receive:
  • A gift code for 20% off PERSU so that you can kick-off your 2017 passions functionally + fashionably
  • If you're a proud owner of a PERSU bag, include your bag in your photo and receive complimentary gift hand-picked for you :)
P.S. Make sure your account is public when you post, or send us a screenshot via DM so that we don't miss your post! ;)
XOXO,
Steph
Founder + Designer
PERSU COLLECTION
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PERSU is in a fashion-tech accelerator! :D

Posted by Stephanie Su on

Hi Everyone!

It's so hard to believe we are already in October! I've been a little off the map because I'm excited to share with you that I was accepted into a fashion tech accelerator program this summer! 

The program is called GRID110 and it is an accelerator in partnership with LA Mayor Garcetti designed to help early stage fashion tech startups while activating the DTLA startup ecosystem. I'm SO HAPPY to be in this program and am one of the 5 companies chosen to be in the 2016 cohort! I am especially grateful to be given this chance because as a solo entrepreneur, my chances of success are a bit tougher (you learn fast why having a partner and team is crucial). But they ended up choosing me to participate even though I'm not quite as far along as the other companies! 

As a part of the program, I receive free office space in DTLA (for 6 months) along with in-house mentors, lunch & learns with various business/startup experts, and dinners with each of our advisors. I am halfway through the program and will present my progress to the board at the end of January 2017. I've already learned a TON so far (even things that don't relate to my business such as what ACTUALLY goes in to raising from VCs) through our weekly meetings where each company shares their progress and current challenges in their business, so we can all learn and help each other. :)

Here is a little visual tour of my office and accelerator:

View from my corner of the GRID110 office
View from my corner of the GRID110 office

 

The PERSU office/section! :)
The PERSU office/section! :)

 

PERSU workspace! (My desk on the right, left desk for intern/mentee/freelancer) :D
PERSU workspace! (My desk on the right, left desk for intern/mentee/freelancer) :D

 

View of DTLA from my desk
View of DTLA from my desk

 

The large round table in the center is where our lunch & learns + advisor dinners take place!
The large round table in the center is where our lunch & learns + advisor dinners take place!

 

Large conference room - my favorite
Large conference room - my favorite

 

Conference room #2 with my lovely cohort Angel from Nailsnaps :)
Conference room #2 with my lovely cohort Angel from Nailsnaps :)

 

Conference room #3 in the back left corner (we love using it for phone and Skype calls)
Conference room #3 in the back left corner (we love using it for phone and Skype calls)

 And of course the kitchen:

Nothing spectacular but it's right next to my desk which I love because those who know me, know I love to eat!
Nothing spectacular but it's right next to my desk which I love because those who know me, know I love to eat!

I have a couple more things I'm looking forward to sharing with all of you! Stay tuned and thanks for always following along on my journey! You guys help make me feel like I am not alone in these endeavors! :)

Xoxo,

Steph

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Part 2 of exclusive behind-the-scenes of PERSU!

Posted by Stephanie Su on

Hi Everyone!

As promised in the last update, here is the behind-the-scenes of day 2 of the PERSU photoshoot at LA's beautiful Concrete Loft. Day 2 was tons of fun because I was able to get creative with my models! Hope you enjoy (and sorry for the rambling at the beginning of the video)! :)

And some BTS pics:

Looking forward to sharing all the new photos from the shoot on my new website, coming soon! :D

Xoxo,

Steph

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What goes on behind-the-scenes of a fashion photoshoot? Here's an exclusive behind-the-scenes look of the 2016 PERSU shoot!

Posted by Stephanie Su on

Hi Everyone!

Huge thank you to everyone who filled out my backpack design survey! I've read through all of your suggestions and am working on making the new bag. :)

I'm excited to share that I did an AWESOME photoshoot last weekend for new Jessica bag colors that will be available in May! Here is special behind-the-scenes footage of day 1 of the two-day photoshoot I did at LA's gorgeous Concrete Loft studio with photographer Louie Heredia:

The new Jessica bag colors in cream white and blush pink are also available at special pre-order pricing until May on persucollection.com! 

The Jessica in Creamy White
The Jessica in Creamy White
   
The Jessica in Blush Pink
The Jessica in Blush Pink

Stay tuned for part 2 of the PERSU COLLECTION 2016 photoshoot! :)

Xoxo,

Steph

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Pitching for an investment in Taipei

Posted by Stephanie Su on

Hi Everyone!

 

2015 flew by so quickly, it's hard to believe it's already March of 2016! In my last update in October, I was in Taipei, Taiwan pitching PERSU to a group of investors. It was a short trip of mostly meetings and with a little bit of exploration/family time. 

Here is a glimpse of my trip I recorded for you guys!

Unfortunately, the end did not result in an investment. :( I still keep in touch with one of the investors so I'm crossing my fingers that I may get an investment in the future! In the meantime, I'll continue to work on PERSU and grow slowly, but surely. :)

 

Thank you for all of your support!

Xoxo,

Steph

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